As a property manager or real estate agent, marketing is an essential part of your business. It helps you reach potential clients, showcase properties, and establish your brand.
However, creating and executing a marketing plan can be time-consuming and overwhelming. Fortunately, there is a solution: a virtual marketing assistant. In this article, we will tell you a few things you might not know about a remote marketing team member and how VPM Solutions can help connect you with the perfect candidate.
Benefits of a Virtual Marketing Assistant
Did you know that a virtual assistant can handle your marketing program? Whether you're a property manager or real estate agent, choosing marketing virtual assistants is one of the best ways to build your team, offload your marketing tasks, and increase visibility for your company and clients.
So, what can a marketing VA do for you? Here are some marketing tasks that virtual assistants can handle.
Social Media Content and Scheduling
A virtual assistant marketing expert can create and schedule social media posts for your company's accounts. This includes writing captions, creating graphics or videos, and choosing the best times to post. They can also respond to social media comments and messages on your behalf.
Create and Post Listings
Virtual assistants can help you create and manage listings for your properties. They can write property descriptions, upload photos and videos, and keep the listings up to date.
Video Listings
Your VA can also create videos showcasing your properties. This includes editing and uploading the videos to social media and other platforms.
Brochures, Signage, and Collateral
Experienced virtual contractors can design and create brochures, flyers, signs, and other marketing materials. They can also coordinate with printers or online printing services to have the materials produced.
Create and Manage Paid Ads
Virtual marketing assistants can help you create and manage paid advertising campaigns. This includes setting up targeting, creating ad copy and graphics, and monitoring the results.
Email Campaigns
Your VA can help you create and send marketing emails to your clients and potential clients. This includes writing the copy, designing the email, and tracking open and click-through rates.
Blog and Website Updates
Virtual marketing assistants can write blog posts and update your website with new content. This includes writing the copy, formatting the post, and publishing it on your website.
Backlinks Strategy
A remote assistant can help you build backlinks to your website. They can research potential websites to partner with and reach out to them to establish a relationship.
Respond to Inquiries
As you see more traffic and leads, virtual assistants can respond to inquiries from potential clients. Even while working remotely, they can answer questions, provide information about your company, and schedule appointments.
Manage Your Google Business Profile (GMB)
A virtual marketing assistant can manage your Google Business Profile. The right VA can create the profile if you don't have one, then update information, respond to reviews, and monitor activity.
Enter Leads Into a CRM System
A virtual contractor for marketing can enter leads into your CRM system, whether you use HubSpot or another platform. This includes collecting information from potential clients and inputting it into your system.
Why Choose a Virtual Marketing Assistant
You should consider a virtual marketing assistant vs. a W-2 employee for several reasons. Here are just a few!
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Marketing tasks are simple to outsource. You don't need someone local to handle marketing tasks effectively.
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Talented low-cost labor is readily available. When working through VPM Solutions, there are thousands of virtual marketing assistants available right now with different skill sets and expertise. You can quickly find a virtual marketing assistant with the necessary skills and certifications to meet your specific needs rather than going through a lengthy (and costly) recruiting and hiring process.
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No need to delay your marketing strategy or the impact of implementing it. Property managers can find a virtual assistant with marketing skills within hours (not days, weeks, or months) and get them started on a marketing plan right away.
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They provide quality work for lower payroll costs than W-2 employees. You don't have to overpay for talent as your marketing assistant! Choosing a virtual contractor helps you save money on payroll and benefits without sacrificing quality.
Property managers and real estate professionals will always need stateside W-2 employees for location-specific roles. So, outsourcing tasks like these for marketing efforts is an excellent way to reduce costs while gaining experienced talent that helps your company grow.
How VPM Solutions Works
How can you get started on the search for your new marketing assistant?
VPM Solutions is the only online platform that connects real estate professionals with industry-trained virtual assistants. If you need a marketing assistant sooner rather than later and prefer someone that already knows the industry, you're only a few steps (and minutes) away from receiving responses to a job post and selecting the ideal VA for your team!
Here's how it works:
- Create a Free Profile
- Post a job description
- Search the database of thousands of available VAs
- Or, target your search for marketing skills and certifications
- Get messages in your inbox from qualified candidates
- Talk with your top candidates
- Select the ideal marketing virtual assistant for your team
After posting a job, you might be surprised at how quickly you begin receiving messages from virtual contractors that match your skill and experience requirements. It can happen fast — so be ready to fill the role quickly!
Then, after selecting the best candidate for the job, they can start immediately or at a time that's most convenient for you. It's easy to set up a new VA using our Company Accounts feature to manage and pay them. Once you've added them to your account, you can send them what they need to onboard and start assigning tasks right away.
One more thing: doing everything we've mentioned to create a profile and ultimately find your new marketing assistant happens on our platform without any platform fees. You gain full access to every VA on the platform, job posting, team management, and payment system without paying platform fees through your Free Company Profile.
A Virtual Marketing Assistant is the Best Way to Grow Quickly
Reduce the timeline for kickstarting your marketing plan to grow your business with an experienced virtual marketing assistant. Working through the VPM Solutions platform is the best way to fast-track building a team of experienced talent — from setting up a Free Company Profile to posting a job, finding the best VA, and getting them started in their new role.
You'll soon see the benefits of a well-executed marketing strategy! Get started now with a Free Company Profile.
