Many property owners are turning to social networking tools to look for information, including how to find professional property management companies. Despite any newsworthy headlines about it, Twitter is one of the most commonly used social media platforms. Used properly, this channel can help build your company's web presence and boost online visibility.
The best part of using this platform to market your business is that you can find a property management virtual assistant to handle the job. In this article, we'll talk about what Twitter is for property managers, the benefits it brings to your business, and how to get started on Twitter. You will also learn where to find a VA to market your business on this platform.
What Is Twitter?
Twitter is a social media platform that allows you to post photos, chat, and buy paid advertisements. This platform is useful for creating engaging messages or "tweets" of about 280 characters. Still, you can communicate effectively with your audiences through single or multiple posts that tell a longer story.
However, managing Twitter effectively can be hectic if you run a small or medium-sized company. Best practices for Twitter marketing can require someone to engage with the platform frequently to keep up with trends and respond to comments. Thankfully, you can utilize a trained remote assistant to market your brand.
The Perks of Using Twitter for Your Property Management Business
A robust social media presence is crucial to your business's marketing strategy. In that regard, Twitter can benefit your property management company in a few crucial ways!
Reach Your Target Audience
As of 2022, about 436 million people use Twitter monthly. Plus, approximately 217 million people utilize this platform daily. That said, you can connect with a large fan base from around the globe. You can also target your local market with the right keywords and location settings.
Enhance Brand Awareness
With a Twitter account, you can build your company's brand. Twitter allows a property manager to talk directly with followers and share vital information about their business.
For instance, you can share your business goals and values or events and news about trends in the industry. In addition, using storytelling showcases your brand and builds trust.
Track Valuable Customer Data
Twitter records many tweets within a short period. These tweets can help you learn about trending topics in the property management realm.
Additionally, the Twitter analytics tool is useful in determining the influence of tweets on your business. With this resource, you can tweak your content to meet audience needs.
Build a Brand Community
You can build a brand community via Twitter through meaningful conversations. Then, with time, you can have loyal followers who become customers. In this case, users can feel a sense of belonging to your brand.
How Do I Get Started On Twitter?
Now that you know the benefits of Twitter for your property management business, you can maximize it to its full potential. Here are a few tips your remote team member can use to get started on this social network:
Create Your Profile
You need a handle, cover photo, and profile picture to create a Twitter profile. Also, you should include a short bio, a link to your website, and your business name. Craft a quality bio that informs your followers about your brand's story.
Learn the Language
Twitter lingo is unique.
Thus, a retweet is a method of sharing other messages or tweets from other accounts. A thread allows you to provide additional information using a series of tweets. You can also optimize hashtags or keyword phrases to boost your SEO.
Leverage a Variety of Content Formats
One of Twitter's best features is the use of visuals, such as GIFs, to engage your audience. You can also utilize voice tweets, photos, and videos. Such facets are crucial for interacting with your followers and converting them into customers.
Build a Content Strategy
Property management virtual assistants can use Twitter to gain the attention of property owners and tenants in your area. A skilled VA can build a content strategy that speaks to your ideal audiences and creates consistent messaging for your brand.
Establish Your Community
Work with your remote assistant to build a Twitter community by searching relevant hashtags in property management. This information can help you keep tabs on your competition and learn from their good practices or mistakes. Also, create top-quality tweets that ignite engagement and grow your follower base.
Measure Your Performance
Twitter analytics enables you to measure your results. With this tool, you'll get to know your high-performing tweets, engagement, and impressions. You can also adjust your content from this data to resonate with your intended audience.
Find a Remote Team Member for Twitter Property Management Marketing
Navigating Twitter and creating content can be time-consuming when marketing a property management company. Fortunately, a remote team member with experience in marketing and social media can handle it for you! VPM Solutions is the best place to find a trained virtual assistant to manage your social media marketing tasks. With this expert on your side, you can focus on other core operations and growth for your business.
Learn more about finding the right VAs when downloading "The Real Estate Virtual Assistant Hiring Kit."
