You may think virtual assistants are low-skilled workers or wouldn't have the necessary capabilities to add value to your brokerage, but you'd be wrong. Instead, you'd be missing out on one of the most significant organizational hacks your real estate business can take advantage of to grow.
In this blog, we look at the benefits of using a virtual assistant for organizational practices, how to choose a team of remote assistants for your business, and how to get started.
Benefits of Virtual Assistants for Your Real Estate Brokerage
Today's virtual assistants are flexible, knowledgeable, and tech-savvy, meaning they can fulfill a full range of tasks often previously assigned to full-time employees.
To keep your office running smoothly, look below at why leaders should consider remote team members for real estate brokerages.
Save on Costs
One of the leading benefits of virtual assistants is the cost-saving potential.
Hiring a new team member can be costly. You're paying a salary, training costs, equipment, furniture, electricity, and more. With a virtual assistant, you pay only for the hours they work, and you don't provide traditional employee benefits, equipment, or office space. Instead, VAs are paid on a task or time basis and use their equipment to work.
In addition, real estate companies don't have to deliver pay for holidays or vacations. As a result, you'll experience significant payroll savings when choosing virtual contractors!
Operational Benefits
Assembling a team of specialty-trained virtual team members means they can get straight into providing administrative support and completing productive tasks. For example, many remote workers are already knowledgeable and skilled in a particular field to support companies in the real estate industry, such as marketing, operations, or customer service.
An experienced virtual assistant can take charge of time-intensive tasks that make up so much of your time but don't necessarily impact the growth or scalability of the business.
Less Stress
Short time-consuming tasks can contribute to company-wide stress and burnout. A team of virtual workers can manage your administrative tasks, growing the business at all hours of the day. In addition, this frees up your team to focus on high-level projects such as winning new business.
How a Virtual Assistant Can Help Real Estate Brokers Stay Organized
Dates, tracking data, meetings, follow-ups—when it comes to a real estate business, a well-oiled machine with a high degree of order and organization will beat the competition at every corner. Take a look at a few ways a virtual assistant can help your real estate business stay on track.
Business Marketing Support and Implementation
When you factor in all the different components that go into something as simple as an Instagram post — copy, image, posting time, hashtags, and comments — it quickly becomes a time-intensive task.
Marketing projects and social media management are the perfect tasks for virtual assistants to take charge of and keep your content calendar up to date. Some of the additional functions marketing virtual assistants can do include:
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Graphic design and copywriting
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Scheduling posts such as blogs and videos
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Researching and preparing content briefs
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Tracking analytics and compiling marketing reports
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Make SEO updates
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Manage an email list
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Primary photo and video editing
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Funnel creation
Marketing is just one of many areas in which remote team members can take charge and add a virtual hand to your real estate business.
Administration and Virtual Office Management
While admin tasks may not be the most glamorous, they are fundamental to the health and functioning of your brokerage. For example, a virtual assistant can take control of your administrative tasks to help build your brokerage into a lean, mean business machine.
Some of the tasks you can assign to an administrative real estate virtual assistant include:
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Inbox management
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Booking meetings with clients
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Answering inbound calls
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Recording minutes of important meetings
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Calendar management
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Outbound calls
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Arranging travel
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File storage and data management
With a virtual worker handling these tasks, your business becomes more efficient!
Listing Support
Listings are the lifeblood of your real estate business. A real estate virtual assistant can take charge of such tasks as:
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Working with your management software to maintain accurate information
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Research and gathering property information
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Making records of property information
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Scheduling inspections
Finding a virtual team member to serve as your listings agent can be one of the best additions to your workforce.
Managing the Calendar and Schedules
Missing a meeting or appointment can have massive financial and reputational repercussions in the real estate industry.
A specialty-trained virtual assistant can manage your calendar by booking appointments, setting aside blocks for personal obligations, and scheduling meetings at times that are most appropriate to you.
Sales Support for Agents
No one day is the same in the life of a real estate agent. However, the repetitive tasks that undermine agent success are perfect for outsourcing to a virtual assistant.
A virtual aside can assist inside sales in several ways, including:
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Phone or email contact to clients
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Market research and determining potential customers
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Scheduling appointments
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Providing a point of contact between various departments
Sales agents have a lot to keep track of. By enabling them to do what they do best with a virtual support assistant, you'll be maximizing the potential and profit of your real estate business.
Find Virtual Assistants with Real Estate Experience to Grow Your Brokerage
When searching for a team or real estate virtual assistant for your brokerage, you want to work with a platform with proven success. Our virtual assistants at VPM Solutions are experienced in real estate and property management, meaning they're ready to work on your brokerage from day one. Get started with a Free Company Profile to find and manage a successful remote team!
Download the "Guide to Using Virtual Assistants for Your Real Estate Business" for an introduction to help build your dream remote team.
