Google My Business (GMB)—now known as Google Business Profile (GBP)—is a way for companies to create a free listing of their business with the search engine. Creating a profile isn't difficult, but keeping it up to date and utilizing this resource effectively requires consistent monitoring.
To access and edit a company's GBP, property managers must claim the listing for their businesses. First, though, it's important to know what a Google Business Profile (GBP) offers, how to set it up, and the benefits you can see from it.
Your Business Profile is another area where you can hire a virtual assistant and let them handle the upkeep and marketing for your property management company. Using a VA for this critical task enables you to get on with other tasks while still feeling confident that clients can find your company's up-to-date information and location. Here's everything you need to know.
What Does a Google Business Profile Include?
Your property management company's Google Business Profile is essentially its online directory listing. It includes your company's essential information, such as the business name, address, and phone number. It can also include your website and social media links, along with a description of what you do.
Reviews and photos can be included, as well. So anyone interested in your business can see what others have to say about working with you and see pictures of the properties under your management.
Seeing positive comments can help property owners decide whether your property management company is the right one for their needs. In addition, having your property management virtual assistant write your GBP can help ensure you provide accurate, complete information potential clients can rely on.
How Do Property Managers Benefit from a Google Business Profile?
Your GBP shows up in searches, and many clients find companies to work with that way. When you have a current GBP, it's easy and convenient for anyone doing an internet search to see what you have to offer. They can read about your company, easily get to your website, and find a phone number to get in touch with you.
If property owners are looking for a management company, that level of convenience helps get you chosen above other companies that don't have profiles. In addition, you'll be seen as a professional and serious business, which can go a long way toward incentivizing clients to choose you. Whether you've been in business for years or just starting in property management, those benefits are important to your future success.
Is It Free to Have a Google Business Profile?
Among the best things about letting your property management virtual assistant set up your Google Business Profile is that a GBP is free. You don't need to pay anything to create it, and there's no monthly or annual cost to maintain it.
Once you set it up, it's all yours and will be available without the need to renew it. It's essential to keep it updated, though, so clients can find you when they need property management services or they're looking for a rental home.
Setting Up Your GBP
Setting up your Google Business Profile is easy. You can sign into your Google account, then click to create a new GBP. Add all the essentials, and then include anything else you want to share, like your property management company's logo or pictures of your rental properties.
You'll also have the option to add attributes, such as a woman-owned or veteran-owned business and more.
Claiming a Google Maps Listing
To claim a Google Maps listing, sign into Google Maps on your computer and enter the name of your business in the search bar. Next, choose the right business from the list, click to claim the company, and select "manage now."
You'll be given verification options to choose from. Following the on-screen steps will help you get your business verified, and your listing claimed.
Claiming a Business Profile
You can claim a Google Business Profile through Google Maps or a Google search. Doing a simple Google search for your business returns an option to verify your profile or resolve any issues with one that's already been claimed. Once your GBP is claimed and verified, you can edit the information in search results to ensure it's accurate for your clients.
Train Your VA to Handle Your GBP
The right tools for property management VAs are essential, and your property management virtual assistant can use these tools and skills to help your property management company succeed. With the right training, your VA can maximize your company's GBP and help increase your company's visibility online.
When your VA handles your GMB for you, it's one less thing you need to worry about!
Select a Property Management Virtual Assistant for Your Google Business Profile
When you're ready to work with a property management VA, you can find the best-skilled talent in the industry when you choose VPM Solutions! Search through thousands of quality virtual assistants through your Free Company Profile.
Get more free resources to help you choose the best virtual assistants! Download the "Real Estate Virtual Assistant Hiring Kit."
